01 / 14 · Welcome
Gulf Coast home with glowing premium windows at dusk
High Voltage Marketing × Acadian Windows & Siding

Your next chapter of growth starts here.

From Search Results to Household Recognition.

A strategic partnership designed to transform Acadian Windows & Siding’s digital presence, build meaningful connections with homeowners, and unlock new customer acquisition opportunities through creative content and Meta advertising.

Explore the vision
Presented by High Voltage Marketing
2027 Digital Growth Partnership
02The Opportunity

You’ve mastered search. Now let’s build demand.

Acadian has already demonstrated a significant commitment to digital advertising.

~$0M
Current annual ad investment
~$0.0M
Planned 2027 ad budget

The next opportunity is not simply spending more. It’s building a smarter, more diversified digital marketing ecosystem.

Expand Brand Visibility

Build a recognizable and consistent presence across Instagram and Facebook.

Reach Homeowners Earlier

Introduce Acadian to potential customers before they actively search for replacement windows or home improvements.

Create New Acquisition Opportunities

Use creative Meta advertising campaigns to generate qualified inquiries and estimate requests.

Google captures existing demand. Social media helps create future demand.

Together, they can create a stronger customer acquisition ecosystem.

03Our Vision for Acadian

We don’t just want people to see Acadian. We want them to remember Acadian.

Our vision is to position Acadian as a trusted, recognizable home improvement brand throughout its service areas.

  • Premium short-form video production
  • Professional social media management
  • Daily Instagram and Facebook Stories
  • Authentic customer testimonials
  • Before-and-after transformation content
  • Educational homeowner content
  • Paid Meta lead generation
  • Strategic retargeting
  • Consistent brand storytelling
Homeowners enjoying a sunlit living roomInstaller fitting a new windowGulf Coast raised cottage

Every installation is a story.

Every installation is a story. Every transformation is content. Every homeowner is a potential brand advocate.

04The Content Engine

Content that builds trust. Creative that drives action.

The TransformationBehind the CraftsmanshipHomeowner StoriesHomeowner Education SeriesGulf Coast LivingThe Acadian Experience
Campaign 01 · Sample hook

“Same home. A completely different first impression.”

The Transformation

Before-and-after videos showcasing real window and door installations.

Content purpose
Show the visible result of choosing Acadian.
Supports acquisition
High-impact creative for top-of-funnel discovery ads.
05The Meta Ads Growth Engine

Turn attention into opportunity.

Step 1

Discovery

Introduce Acadian to relevant homeowners through engaging video ads, transformation creative, educational campaigns, and regional messaging.

Complement, not compete
Google
Captures existing demand from active searchers
+
Meta
Creates future demand before the search begins
One stronger acquisition ecosystem
06A Smarter Advertising Strategy

A strategy built around performance.

Illustrative scenario — not a confirmed allocation
$1.5M annual media plan
75%
15%
10%
Google & existing channels
$1,125,000
Meta advertising
$225,000
Flexible testing reserve
$150,000
Our recommendation · 90-day Meta pilot

A controlled pilot at approximately $10,000–$15,000/month in ad spend, subject to Acadian’s approved budget. Evaluate lead quality, cost per booked appointment, sales outcomes, and expansion opportunities.

90-day media spend$37,500
Media spend vs. management fee
Ad spend (paid to Meta)$12,500/mo
High Voltage retainer$3,497/mo

The existing Google strategy remains in place unless performance data supports a different allocation. Agency fees, travel, production, and third-party expenses are separate from media spend unless explicitly included in the final agreed budget.

07The High Voltage Production System

One creative vision. Multiple markets.

Acadian operates outside High Voltage Marketing’s home market, so we will build a flexible content production system that supports its geographic footprint.

A
Production model A

Local Filmmakers

High Voltage identifies and coordinates professional freelance videographers in Acadian’s service areas. We manage creative direction, scripts, shot lists, production standards, editing, and distribution.

B
Production model B

Team-Generated Content

Acadian’s installers, sales reps, and internal team capture content using structured filming guidelines from High Voltage. Our creative team transforms raw footage into polished marketing content.

C
Production model C

Premium On-Site Production

Strategic on-location visits for executive interviews, professional commercials, testimonials, and high-value brand campaigns. Travel and third-party production costs are quoted separately.

Acadian doesn’t need a full creative department in every market. It needs one coordinated creative system.

08Working With Your In-House Team

Your team + our expertise = one unified strategy.

High Voltage Marketing is not proposing to replace Acadian’s existing marketing team. We work alongside it.

Internal marketingSales teamGoogle ad specialistsCRM administratorsLeadership+ High Voltage
  • Coordinate social campaigns with existing Google advertising initiatives
  • Align brand messaging across platforms
  • Share creative assets and content calendars
  • Collaborate with internal designers and marketing personnel
  • Support existing campaign launches
  • Coordinate content capture with local employees
  • Exchange campaign insights and performance reports
  • Work together to improve lead quality and conversion tracking
Flexible partnership models
High VoltageAcadian team

Illustrative share of day-to-day social & Meta execution

We don’t need to replace what’s working. We want to strengthen it.

09Daily Content & Dedicated Support

Consistency is not optional. Communication is essential.

Content calendar · sample week
Mockup
Mon
Story · Project
Reel · Transformation
Tue
Story · Tip
Wed
Story · Team
Post · Offer
Thu
Story · Review
Reel · Education
Fri
Story · BTS
Sat
Story · Project
Reel · Gulf Coast
Sun
Story · Tip

Daily Stories, seven days a week — projects, educational tips, customer experiences, offers, and behind-the-scenes content.

Dedicated client support chat
Mockup
Acadian Marketing
Can we feature the new install from this week in Friday’s Stories?
High Voltage
Yes — draft is ready for approval. Sending the preview now.
Approval request · Story set “Weekend Transformation” (3 frames)
Content approvalsCampaign updatesCreative requestsScheduling & productionFeedback & revisionsGeneral marketing support

A dedicated business communication channel during agreed business support hours — not a guaranteed 24/7 live-response service.

Monthly content planning

An organized calendar so Acadian can review upcoming creative content and campaigns.

Collaboration with existing staff

Content coordination with Acadian’s internal team when needed.

10Three Partnership Packages

Choose the pace of growth.

Annual = 12 monthly payments. No additional discount.

Partnership 01

Digital Foundation

$2,497
per month
$29,964 annual investment

A consistent social presence, polished creative, and a focused Meta campaign.

  • 6 edited videos per month
  • 4 graphic posts per month
  • Daily Instagram and Facebook Stories
  • Instagram and Facebook management
  • One Meta campaign
  • One remote-directed filming session
Partnership 02

Regional Growth

$3,497
per month
$41,964 annual investment

More creative, broader social reach, and coordinated local production for regional growth.

  • 10 edited videos per month
  • 6 graphic posts per month
  • Daily Instagram and Facebook Stories
  • Instagram, Facebook, and TikTok management
  • Up to two Meta campaigns
  • One coordinated local filming session per month

Includes $500 monthly videographer allowance

All packages exclude advertising spend and travel. Local production costs above the stated allowance require approval. Daily Instagram and Facebook Stories, dedicated support chat, and Acadian team collaboration are included in every partnership.

The included CRM setup in the 360° partnership requires a 12-month agreement. Third-party software fees and complex custom development are excluded. No guaranteed lead volume, revenue, or advertising returns are implied.

11Your First 90 Days

A clear plan. Measurable progress.

01Brand and social media audit
02Meta account and tracking review
03Creative planning and content calendar
04Production coordination
05Campaign setup
06Initial launch

Our first 90 days are designed to build the foundation, learn from real campaign data, and establish a scalable growth strategy.

12How We Measure Success

Beyond likes. Beyond views. Real business impact.

Partnership performance dashboard
Illustrative sample values — not Acadian results
Brand reach
0
Video engagement
0.0%
Qualified leads
0
Cost per qualified lead
$0
Booked consultations
0
Completed estimates
0
Closed customers
0
Customer acquisition cost
$0
Attributable ad return
Where revenue data is available
Sample trend · qualified leads by week

Social media is where we build attention and trust. Our reporting connects that activity to meaningful business outcomes.

13Why High Voltage Marketing

More than an agency. An extension of your team.

High Voltage Marketing combines creative production, brand storytelling, social media management, and paid advertising strategy under one coordinated partnership.

01
Creative storytelling and video production
02
Paid social campaign management
03
Consistent brand presentation
04
Flexible remote and local production
05
Organized content workflows
06
Collaborative client communication
07
Performance-focused strategy
08
Ability to work alongside existing internal teams
Founder / agency introduction
Kevin Ortegon
CEO · High Voltage Marketing

I’m Kevin Ortegon, founder and CEO of High Voltage Marketing. We started this company because home improvement brands deserve content that looks as good as the work they do — real people, real installs, real stories. Our team owns the creative, the campaign management, and the day-to-day consistency, so your crew can stay focused on the jobs.

14The Partnership Opportunity

Let’s build what’s next for Acadian.

Acadian has already built a business with the products, expertise, and opportunity to reach homeowners across multiple markets.

High Voltage Marketing wants to help translate that foundation into a powerful digital brand presence and a measurable new customer acquisition channel.

Together, we can build a content ecosystem that inspires trust, introduces Acadian to new audiences, and supports long-term growth.

The next homeowner who chooses Acadian may not be searching for windows today.

Let’s make sure they know who Acadian is when they’re ready.

High Voltage Marketing